The ultimate drip-campaign checklist: 30 things to look into before you hit send
It’s really easy to screw up bulk e-mail sends. Whether you’re sending a mass e-mail to a newsletter/subscriber list, or to new prospects, it’s really important that you get everything in order.
So many things can go wrong. You have a typo, send it to the wrong person, or you didn’t anticipate something that bites you later on.
Plus, the numbers are stacked against you. Instead of making a mistake to an email to one person, your mistake is sent to 10, 100, or (goodness forbid) 100,000 contacts.
That’s why it’s essential to make sure you’re properly prepared. Mistakes are inevitable, but as a smart professional, there are some things that you can do to avoid them.
Here’s what you should do to make sure you’re ready to hit send:
Drip Campaign Email List Preparation Tips:
De-duplicate your list
Cleaning your list improperly is a common mistake for email marketers and sales professionals to run into during drip campaigns.
If you’re merging lists, you likely have some duplicates. Make sure to clean it up first. Some systems automatically de-duplicate but they don’t often catch if the person is in there twice with two different emails.