The ultimate drip-campaign checklist: 30 things to look into before you hit send

It’s really easy to screw up bulk e-mail sends. Whether you’re sending a mass e-mail to a newsletter/subscriber list, or to new prospects, it’s really important that you get everything in order.

So many things can go wrong. You have a typo, send it to the wrong person, or you didn’t anticipate something that bites you later on.

Plus, the numbers are stacked against you. Instead of making a mistake to an email to one person, your mistake is sent to 10, 100, or (goodness…